April 9, 2016 – mediaReach OMD Nigeria wins Young Lions Media, Nigeria competition and will represent Nigeria at Cannes in June 2016 for the Young Lions Media – Global Competition. By winning this 2016 edition of the competition, mediaReach OMD will be representing Nigeria for the 7th time at the Cannes, since 2008
The competition was open to under 30 years old media professionals representing various Media Agencies in Nigeria. 8 Teams participating this year were given a brief and had little over 24 hours to think, create and submit a media solution that answers the Media Brief. Finally, based on the presentations to the jury, comprising of Media Communications and Creative professionals, the winning campaign is chosen according to criteria used for the International competition.
The International Young Lions competition, which will be held at Cannes in June 2016, gives the next generation of industry superstars the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants from around the globe compete in seven categories (namely Media, Cyber, Design, Print, Film, Marketers and PR). The Cannes Lions International Festival of Creativity is the World’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.
“Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game. Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients”, says Tolu Ogunkoya, CEO, mediaReach OMD.
About mediaReach OMD
mediaReach OMD (www.mediareachomd.com) is the leading Media Agency in West Africa, having presence in Nigeria, Ghana and Cameroon. mediaReach OMD started its operation in Nigeria 17 years ago and has been consistently ranked No. 1 by RECMA (since report started for Nigeria in 2011). In February 2016, OMD Worldwide was awarded most the Creative & Innovative Network of the Year for the 10th consecutive time by the Gunn Report for Media, which is the industry standard for evaluating media creativity, innovation and effectiveness. mediaReach OMD has also been instrumental in publishing the Media Facts Book annually, for over a decade with an objective to organize media information in the West & Central Africa region and make such easily accessible and useful to all. mediaReach OMD continues to be a thought leader and the pioneer of various initiatives at the industry level, including syndicated and proprietary researches.